{"id":25,"date":"2018-10-14T06:21:21","date_gmt":"2018-10-14T06:21:21","guid":{"rendered":"http:\/\/bricksandmortarmagazine.co.uk\/?p=1"},"modified":"2025-03-05T17:49:12","modified_gmt":"2025-03-05T17:49:12","slug":"71_of_homeowners_use_this_website_to_find_tradespeople","status":"publish","type":"post","link":"https:\/\/bricksandmortarmagazine.com\/?p=25","title":{"rendered":"Homeowners Trust Social Media Over Word of Mouth When Hiring Tradespeople"},"content":{"rendered":"

For years, word of mouth was king when it came to finding a builder or tradesperson. But times have changed. A recent survey by MyJobQuote found that 67% of homeowners rely on social media as their primary research tool<\/strong> when looking for construction and trade services\u2014far outweighing personal recommendations or company websites.<\/p>\n

Udi Regev, co-founder of BetterSpace, sees this shift as a game-changer:
\n“Social media is no longer just for networking\u2014it\u2019s a trust-building tool. Homeowners want to see real projects, real reviews, and real interactions before they commit. If you’re not online, you\u2019re invisible.”<\/em><\/p>\n

Facebook: The Go-To Platform for Hiring Tradespeople<\/strong><\/h3>\n

Despite competition from newer platforms, Facebook remains the top choice<\/strong> for checking out businesses. A massive 71% of respondents<\/strong> said they\u2019d look up a tradesperson or company on Facebook before reaching out, while only 11%<\/strong> would turn to Twitter.<\/p>\n

Why Facebook? The platform allows users to:<\/p>\n

    \n
  • Read reviews from past customers<\/li>\n
  • See photos of completed projects<\/li>\n
  • Ask for recommendations in community groups<\/li>\n
  • Contact businesses directly<\/li>\n<\/ul>\n

    “It\u2019s about credibility,”<\/em> says Regev. “A well-maintained Facebook page with positive reviews and active engagement tells potential clients you\u2019re reliable. It builds confidence before they even pick up the phone.”<\/em><\/p>\n

    What This Means for Tradespeople<\/strong><\/h3>\n

    For builders, designers, and other trades, having a social media presence is no longer optional\u2014it\u2019s a must. But that doesn\u2019t mean you need to be everywhere. A focused, well-managed profile on key platforms like Facebook can make all the difference.<\/strong><\/p>\n

    According to the survey:<\/p>\n

      \n
    • 67%<\/strong> of homeowners use social media as their first research stop<\/li>\n
    • Only 16%<\/strong> rely on personal recommendations<\/li>\n
    • Just 11%<\/strong> visit a company\u2019s website first<\/li>\n
    • A huge 66%<\/strong> of respondents had hired a tradesperson directly through social media<\/strong><\/li>\n<\/ul>\n

      “Social media is the new front door of your business,”<\/em> Regev adds. “Make it welcoming, keep it updated, and let your work do the talking.”<\/em><\/p>\n

      Getting Started: A Quick Checklist for Tradespeople<\/strong><\/h3>\n
        \n
      • Set up or update your Facebook business page<\/strong> with accurate contact details and services<\/li>\n
      • Post regularly<\/strong>\u2014share project photos, tips, and customer testimonials<\/li>\n
      • Engage with your audience<\/strong> by responding to comments and messages<\/li>\n
      • Encourage reviews<\/strong> from happy clients to boost credibility<\/li>\n
      • Join local Facebook groups<\/strong> where homeowners look for recommendations<\/li>\n<\/ul>\n

        The bottom line? If you want to be where your customers are, you need to be on social media<\/strong>. The next time a homeowner searches for a trusted tradesperson, will they find you\u2014or your competition?<\/p>\n","protected":false},"excerpt":{"rendered":"

        Social media is now the first stop for homeowners looking for construction and trade services. A recent survey found that 67% of homeowners turn to social media first\u2014with Facebook leading the way. If you\u2019re a tradesperson, having a strong online presence is no longer optional. Udi Regev, co-founder of BetterSpace, shares insights on how social media is shaping the industry and what professionals can do to stand out.<\/p>\n","protected":false},"author":5,"featured_media":1209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-25","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25"}],"version-history":[{"count":7,"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":1215,"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/25\/revisions\/1215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/1209"}],"wp:attachment":[{"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bricksandmortarmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}